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Kineo
leaders in digital learning solutions
Background
In 2020 the aged care sector experienced enormous flux due to changing regulatory requirements, the Aged Care Royal Commission and COVID-19's impact on older people.
The sector was identified as a key growth area for Kineo APAC, whose learning solutions were well-suited to supporting the industry.
Leapfrog research recommended undertaking an extensive qualitative research approach, identifying key drivers, pain points and perspectives of a broad cross section of Learning and Development professionals within the aged care sector.
Solution
Leapfrog Research conducted thirty in-depth interviews with decision makers in learning and development within the aged care sector. They represented a cross section of private, not-for-profit and government aged care providers. Their roles included Heads of Learning and Development, Heads of People and Culture, Heads of Quality and Risk, Registered Nurses, and specialist sector consultants.
Results
The qualitative research provided a strong understanding of the challenges faced by decision makers in this area. This research uncovered a range of insights and findings within five key areas:
- Organisational challenges
- Changing consumer profile
- Workforce complexity
- Accelerating the digital transformation
- Growing role of Learning and Development.
These insights allowed successful implementation of the actionable recommendations resulting from this research.
Our sister agency Juntos Marketing used the research results:
- To position Kineo as thought leaders in digital learning solutions within the aged care sector, and
- To develop bespoke, easy-to-digest and engaging digital content, to improve awareness and engagement with Kineo, as part of a longer term, content-led engagement and nurturing strategy.
The video clips produced by Juntos Marketing in this project have performed significantly better than any other recent Kineo content receiving approximately 84,000 views in the first eights week of their launch.
I was very happy with the work that Leapfrog Research did to help us better understand our candidate segments. Their strategic research insights and recommendations exceeded my expectations. Leapfrog provided excellent strategic direction and have allowed us to move forward with actionable, meaningful initiatives for our key segments.
About Us
Leapfrog Research is a Strategic Market Research Agency.
We use innovative qualitative research and quantitative research techniques and use a collaborative approach to deliver meaningful strategic insights with powerful commercial outcomes.
We have a depth of experience in qualitative research, survey design, desk research, quantitative research, research analysis and professional, high-level report writing.
