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Leapfrog research can undertake research to give new ways of looking at customers or stakeholders, including:

  • Stakeholder workshops
  • Community consultations
  • Customer relationship research
  • Customer satisfaction research
  • Customer/ stakeholder demographics: who they are, their wants, needs, attitudes or behaviours, rational vs emotional needs
  • Overall value: Who spends most/ uses most/ visits most
  • Key drivers of purchase or use
  • Key drivers of loyalty
  • Customer/ stakeholder segmentation

Previous customer understanding executions:

   Oxfam Australia
   National Library ACT

We have extensive experience in qualitative research including focus groups, in depth interviews, observational and ethnographic research. We have experience in both traditional face-to-face research as well as on-line qualitative research.


Our tailored quantitative studies typically enhance qualitative exploration and provide valuable measures of how well companies are tracking and/ or evidence needed for strong commercial outcomes. Increasingly quantitative surveys are now conducted online.


Leapfrog conducts research across many clients and sectors, with specialist sector understanding in the health, cultural, youth, aged care, education and commercial sectors.

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