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Research can be used to help optimise your product/ service offering by answering questions such as:

  • Clearer product or service understanding
  • Likes/ dislikes, perceived benefits/ drawbacks of your product/ service
  • How well it meets rational and emotional needs
  • Perceived point of difference vs competitors
  • Testing a new product or service feature or enhancement
  • Evaluating product or service enhancements
  • Identifying most compelling selling messages

Previous product optimisation executions:

   The Moir Group
   Parliamentary Library Canberra

We have extensive experience in qualitative research including focus groups, in depth interviews, observational and ethnographic research. We have experience in both traditional face-to-face research as well as on-line qualitative research.


Our tailored quantitative studies typically enhance qualitative exploration and provide valuable measures of how well companies are tracking and/ or evidence needed for strong commercial outcomes. Increasingly quantitative surveys are now conducted online.


Leapfrog conducts research across many clients and sectors, with specialist sector understanding in the health, cultural, youth, aged care, education and commercial sectors.

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